1/18/12

The annual Detroit Motor Show give clues of American automotive optimism

Detroit - In the midst of American optimism, Asian markets also showed that they are a potential market for the automotive industry. GM reported their sales figures jumped from 830 thousand to 2.35 million units in 2011. While Ford also showed an increase of 70 thousand numbers to a record sale of 519 thousand units.

The annual Detroit Motor Show to be evidence that the economic crisis that struck the United States would soon be over. Even the American automotive manufacturers, like Ford, General Motors (GM) and Chrysler, is optimistic the car market in the near future as soon recovered.

Ford and Chrysler take advantage of this annual event to launch the latest models are believed to be Uncle Sam State consumers demand. "We have just completed the production volume increase of about 10 thousand units," said Lewis Booth, Ford's Director of Finance. "The plant will be mainly domestic print out a profit so we feel better."

After double-digit sales increase in 2011, most analysts predict the U.S. market will begin to grow on. Ford itself to compete in domestic or international market with the launch of the latest version, Fusion. Family car has become the third best-selling car in the United States, after the Nissan Altima and Toyota Camry.

Detroit Motor Show in the middle of the fabric of present data showing that the American economy is on the rise. Stephen Odell, Ford of Europe Operations Director, said the American economy is recovering steadily. "There are some good signs, such as on housing and employment," he said.

However, despite optimism in the domestic market, the three major American manufacturers are still wary of the European market. Most analysts predicted sales would fall in Europe this year. "Unless economic conditions change for the better in Europe, consumer confidence will be challenged. We also feel challenged," said Tim Lee, Head of International Operations of General Motors. They do not plan to merge two subsidiaries, Vauxhall and Opel, which analysts estimated could increase profits in Europe.



However, in the midst of uncertainty in Europe, Ford said it plans to introduce 10 new models there this year. "We expect the European market will be in the range of 14-15 million," says Stephen Odell.