Data J.D. Power and Associates also shows, women and younger buyers have high levels of retention of the existing vehicle brands. Brand of Honda, Hyundai, Kia and Mercedes-Benz all women known to be able to retain customers.Cars made by South Korean manufacturer, Hyundai, won the title as the most memorable vehicles by consumers.
Reported by Autoblog, Monday, January 16, 2012, the results of research conducted Customer Retention Study JD Power and Associates, said Hyundai is ranked as a top brand vehicle that is best remembered by consumers.
Hyundai won as many votes as 64 percent, up 4 percent from a year earlier. The increase is thanks to the model of Hyundai Elantra and Sonata sedans.
This increase is due to offer a vehicle that continues to grow, to positively change the perception about the quality of Hyundai and increasing market appeal.
As for the second and third positions, respectively occupied by Ford and Honda. With a voice perolehkan 60 percent. Meanwhile, for the highest jump in the Jeep is obtained. With a surge of 17 percent or to 51 percent by 2012 this.
The study evaluates how the buyer is more likely to return to the car with the same brand the next purchase.
