New Delhi - EcoSport market has become a phenomenon since its launch in South America in 2003 as the first affordable SUV in the region and had sold about 750,000 units in nine years. EcoSport creating new segments and the popularization of desired features many consumers.
Especially for the ASEAN market, the All-New EcoSport will be produced at Ford's new factory is modern Thailand in Rayong, Thailand.
Ford finally introduced a SUV version of the Ford Fiesta hatchback which has become a global phenomenon. Ford Fiesta SUV named by All-New Ford EcoSport was the third car from Ford for 8 cars 100 countries including ASEAN markets.
Launched at Auto Expo 2012 this week in New Delhi, India, is claimed Ford's compact SUV has a modern and innovative design.
"All-New Ford EcoSport reflects our commitment to provide a car that is really desirable and appreciated by our customers," said Ford President and CEO Alan Mulally in a press release on Friday (01/06/2011).
Hallmark of a true SUV look of the chassis stability, which is reinforced with a strong body structure, high torsional stiffness and a high level of occupant protection. However, an innovative design that reduces weight while ensuring good fuel economy.
EcoSport newly developed on the platform segment B Ford, who will be the basis for a series of new small cars Ford products in the coming years. By mid-decade, a series of new vehicles Ford B platform will represent more than 2 million units of annual production for compact cars continue to drive global growth.