After years of piling up profits of China , next year's premium car maker back to their traditional markets , namely the United States and Japan .
" The U.S. started to return to the track and become more important to us because of a decline in sales of premium cars in China , " said Stephan Winkelmann , CEO of Lamborghini in Tokyo reported by Bloomberg , yesterday ( 10/01/2013 ) .
luxury car
Described , demand of premium car continues to grow top for Lamborghini Aventador in the U.S. , better than the years before the crisis in 2008 . While the leadership of Prime Minister Shinzo Abe also managed to improve the economic conditions in Japan .
Concerns in China , started echoed Ferrari and Rolls Royce since late last year . Because the sales growth of the market is no longer as good as three years ago . Economic growth is no longer " step on the gas " suppress the consumption of luxury products , including Prada handbags and Bordeaux wine .
" Premium brands are suffering and many upscale restaurants serving expensive dinner , join pushed. Clearly , the Chinese billionaire is now more cautious spending their wealth , ranging from buying expensive watches or sipping premium liquor , " Said Andrew Greaf , consultant at aT Kearney in Shanghai , China .
Now , the U.S. again become the strongest market for premium brands , while China continues to show symptoms of decline . Car sales worth 2 million yuan rose to 9,000 units in 2011 from just 2,500 units in 2009 . Last year , sales began to decline , just 8,000 units .
" All products consumption is shrinking . Till 2015, the premium car market conditions will not reach the same level as 2012, " said Zhu Bin , a senior analyst from LMC Automotive in Shanghai .
Largest market
China is the largest market premium goods in 2012 , accounted for 27 percent of total industry sales , according to data released by McKinsey & Co. . Premium brand sales in China are forecast to fall 12 per cent per year to 2015 , from an average of 27 percent in 2008-2012.
Started going negative sentiment towards the consumer behavior of Chinese Communist Party who campaigned. Since last year , the President Xi Jinping ordered all state officials to limit the consumption of luxury products and premium gifts . As a result , a decline in sales of beverage products expensive , handmade tea and wine from France .
" Previously , brackish many rich people want to show their wealth . However this time they seemed to begin to manage expenses , " said Yale Zhang , managing director of Shanghai Autoforesight Company .
Lamborghini is not the only brand that made the transition market . Mueller - Oetvoes , CEO of Rolls Royce said that the market in China is no longer " explode " . Last year , the U.S. shifted China as the strongest market with total sales of 3,575 units .
Ferrai admitted sales in the U.S. rose 9 percent and in Japan shot 28 percent in the first half of this year . While in China , it was minus 50 units from last year .
