New Toyota Camry was launched to have cheaper prices
Rarely in the automotive world, the new product was launched to have cheaper prices than the previous model, let alone Toyota Camry classmates. However, when the 2012 model was launched in late August in the U.S., mid-size sedan is priced more than 200 to 2,000 U.S. dollars per unit than its predecessor.
It could be so because of Toyota Motor Corporation (TMC) was able to improve efficiency while producing the best-selling sedan in the U.S.. Among them, Toyota bought "unemployed" secondhand robot assembly in the factories of New United Motor Manufacturing Incorporated (NUMMI) in California, USA. This plant is an asset owned by Toyota and General Motors, but it has stopped operating since last year.
"A lot of new equipment in the factory, although we also get a lot of old stuff," said Steve St. Angelo, executive vice president of Toyota North America, as reported by Bloomberg, on Friday (16/09/2011) morning.
New equipment that is used to support the production of the Camry in 2012. "We are also using robots (assembly) in there (NUMMI)," Angelo continued, without even mentioning the value of corporate purchasing.
Toyota's efficiency measures is done in order to decrease the burden on U.S. companies, as its largest market outside of Japan. Toyota Camry did not want to lose his position as a best-selling product in the U.S., given the many competitors who enter from other brands, such as Hyundai and Ford, which offers a compact and hatchback cars.
