Today, General Motors (GM) claimed to have spent a lot of investment in 5 years to develop Colorado. GM selected Thailand as production base given the huge potential market. In addition to working on the domestic market, GM is also supplying the export market, which is not just for the scope of ASEAN, but also the world, which is supplied from Thailand.
Two engine choices are equipped by Chevrolet Duramax turbo-diesel 2.8-liter capacity with the capability of 180 HP and 470 Nm of torque and powerful 2.5 liter 150 HP and 350 Nm of torque. Transmission systems also have two choices, each 5-speed manual, 6-speed automatic, and transmission center for the transfer of the configuration of 4x2 to 4x4, or vice versa, which is operated electronically.
Regarding security issues, Chevrolet unmitigated offers active and passive safety features, such as electronic stability control, anti-lock braking system with electronic brake-force distribution, traction control, hydraulic brake assist, cornering brake control, and not behind the air bag.
Colorado is marketed in three levels of specification, ie, LS, LT, and LTZ, depending on the package of convenience and safety features offered. Toyota Hilux pickup competitors, Mistubishi Strada Triton, Ford Ranger, Isuzu D-Max and it is priced starting 537,000 baht (Thailand) to the most expensive 808,000 baht per unit.
Chevrolet Colorado officially launched in Bangkok, Thailand, on Thursday (05/10/2011). The new pickup is offered in two choices of turbo diesel engine with 26 variants and will be marketed to 60 countries around the world.