1/2/12

BMW challenge Audi

BEIJING, -. Audi until now still remains as the first rank the best-selling premium brand in China. With these provisions, the brand with the four rings logo is lined up, eager to shift the position of BMW as a manufacturer of premium cars in the world in 2015.

This year Audi has succeeded in stepping over Mercedes-Benz as the runner-up luxury car manufacturer in the world. In the land of bamboo curtain, Audi recorded sales boost to 69 percent (from January to November 2011). While BMW's 9.8 percent growth approaching 24 percent and Mercedes.

BMW challenge Audi

slide Germany
Chinese premium car market in Germany as well as the opportunity to shift the world's largest market after the U.S. this year. First eleven months of this year, the premium car market in China rose 39 percent to 939,000 units. According to Jenny Gu, an analyst of LMC Automotive in Shanghai, China, while in Germany is predicted to only 914,000 units.

Further, the growth of car sales in China next year an estimated 16 percent. While Germany is only 4.4 percent. This makes China soon transform the German as a major market premium brand car ..

The three largest premium car brand in the world, BMW AG, Mercedes-Benz and Audi, are now equally rely on China to sustain its global sales in 2012. Dependence of the three German manufacturers to China is quite large because their main markets, Europe, the economic crisis.