BMW's involvement in the film titled by "Mission: Impossible-Ghost Protocol" is making a new standard in marketing strategies via entertainment (entertainment marketing). The involvement of BMW products in the character in the movie makes the audience a greater emotional closeness. In addition to film, BMW also entered into another world of global entertainment, including television series, music videos, and video games."Mission: Impossible-Ghost Protocol" recruits BMW
"This step is not merely paved the way more spacious and have wide coverage by global media, but also managed to target and attract new interest groups to the brand," wrote the BMW.
BMWI want to "show off" new products are involved in wide-screen impressions Hollywood production. Some of the latest models, ranging from the BMW Vision EfficientDynamics, the BMW X3, BMW 6 Series Convertible, BMW 1 Series until, appearing in action films adventure lasted 133 minutes.
"We are very proud to support the creation of this film full of suspense as it brings the action to a higher level. This is an appropriate means for BMW to showcase the cars and the high technology we have,".
