3/23/12

Jaguar's new logo is not entirely new


Logo 'Jaguar' to type the letters as it appears to be very old if juxtaposed with the letter emblem is car model ('XJ' for example) that looks much more modern.

JAGUAR revealed that these dramatic changes, including significant changes to the symbol of this brand is the most extensive changes are made by Jaguar the visual identity throughout these 40 years.


In 2002 when Jaguar was still under the ownership of Ford, an American company is trying to change the Jaguar logo. The result is a logo that has been used for decades with the logo 'cat jumps' with metal polish.

Jumping cat logo originally used the style of the outline. Changes to the polished metal logo cat makes more visible dimension to the line that tends sharply. While the word 'Jaguar' was still using the same font color of the younger.

The most interesting thing about the new logo is that it is not entirely new. And if observed, the actual changes that do not significantly altered the shape of the logo before.

Recent changes this time include both. Jumping cat logo has a more natural form by removing the firm lines into a more realist. While the word 'Jaguar' transitions into the more modern and more dimensions.

The new logo emblem apparently associated with car models such as 'XJ', 'XKR' and so that when juxtaposed with the words brand 'Jaguar' length will span generations seem to have too much.