Mexico City, - Ghosn said would pursue a 10 percent market share in the U.S. where a new position is currently 7.9 percent, down from 8.1 percent the previous year. In Mexico, Nissan dominate sales with a 25 percent market share.
Nissan Motor Company tried to maintain its dominance as the largest automobile manufacturer in Mexico by adding more of the new factory, not only for the domestic market, but also exported to North America. "We need more capacity for North America and yes, there is most likely in the future we announced the construction of a new factory in Mexico or the U.S.," said Nissan Chief Executive Officer Carlos Ghosn told autonews (11/15/2012), without specifying the exact time.
Nissan is currently building a third plant in Mexico valued at U.S. $ 2 billion in the state of Aguascalientes, July 2012. During the first ten months of this year, Nissan has reportedly ramped up to 16 per cent to 583,000 units, according to the Mexican Automobile Industry Association. Nissan Sentra and Versa manufactures in Mexico.
Aggressiveness Nissan more visible because of her record highs in production and exports this year. Sean McAlinden, an economist from the Automotive Research in Michigan said the brand is based in Yokohama (Japan) had been spent investing 7.8 billion U.S. dollars (USD 75 trillion) in the last two years. Ghosn added that no decision has been taken related to the location and time of continued investment.
Brazil
Nissan also disburse funds $ 1.3 billion to build a plant near Rio de Janeiro, Brazil with a production capacity of 200,000 units per year, with a target operational from 2014.
Explosion in the U.S. market after the global financial crisis continues to gradually improve, although not normal as it was before the era of 2008. "Looking at demographic and economic aspects in the U.S., demand for new cars continues to improve at this time. Capacity Nissan in North America can not meet all requests and needs a new plant," beber Takeshi Miyao, an analyst Carnorama Japan in Tokyo.
