Check out at the same time at the launch by Akio Toyoda, president of Toyota Motor Corporation in Japan.
Welcoming Christmas 2012 and New Year 2012, Toyota launched two new models of Crown, the Royal and Athlete in Japan (12/25/2012). Sedan full size, usually identical to the figure of a man of mature and well-established or official with a choice of favorite colors of black, white, silver or gray.
But, this time Toyota a bit "eccentric". Crown Athlete introduced pink because they want to target women who want to remain invisible established "rich" but trendy. Use this color, it looks like Toyota is inspired by socialite Paris Hilton who got pink Bentley and Nicki Minaj, and British artist Katie Price with a Range Rover, Lotus Alicia Keys or VW Beatle Heidi Klum. Toyota would position the Crown to be one of the alternative choices among "the haves" for more exist in the way and distract the eye.
