NEW DELHI-German manufacturer itself is hoping to take advantage of the newly formed middle class in India. Even in India experienced a decade of economic growth quite extreme.
Furthermore, IHS Automotive India Managing Director, Deepesh Rathore said when people in India have bought a BMW or Mercedes they would not return to a lower brand.
"when someone in India has been a customer of a luxury manufacturers such as BMW and Mercedes Benz they will not return to a lower brand," he said.
Keep in mind also, the automotive market in India alone is expected to penetrate the top three in the world of automotive sales in 2020. In that year the growth of the automotive market in India will increase by four-fold compared to 2012 last year.
After a less successful with sales of luxury hatchback variant in China, three major German manufacturers are BMW, Audi, Mercedes Benz ready to turn his attention to the Indian market.
Reported by autoevolution, Wednesday (23/01/2013) German manufacturer will launch its luxury hatchback variant of the war this year.
Starting with the Mercedes Benz that all variants will issue new A Class in mid-year, followed by the New BMW 1 Series and Audi will be possible to follow the competition by releasing variants of the Audi A3.
According to a consultant at the company's head Muambai, Neelesh Mundekari, if you have all the right scale, it is essential for success with the right model and the right price too.
"India is a poor country, but people still want something fancy. At the appropriate point and at the right price, they will buy a BMW or a Mercedes Benz," said Neelesh.
