5/22/14

Look at the prospect of Japanese automotive market now?

Tokyo- Look at the prospect of Japanese automotive market now? Is it still good for the new competitors there? of course, it's still competitive for foreign brands.

The recovery of the Japanese economy resulted both in terms of foreign  brands sold in the country Sakura . According to the Japan Automobile Importers Association ( JAIA ) , fiscal year 2013 ( April 2012 - March 2013 ) , the non - Japanese brand sales reached 302,000 units , which is the biggest achievement since 1997 .

More and more people want to be different , making the sale of the greater number of foreign cars . Indeed, if the sales figures , that number is not too large . But , as Japan is one of the most difficult markets in translucent , due to strong local brands , the result is quite good .



Local brands dominate the market by 90 percent , most of the specific genre of Japanese compact cars or often called by " kei car " . This car is small in size and enjoy tax exemptions and incentives suitable for passing in congested urban areas in Japan .

" I think Japan will end after the Lehman crisis (2008 ) , expensive items will not be sold and re- think many foreign manufacturers willing to invest here . Years ago showing a good opportunity to see the importance of Japan , " said by Kintaro Ueno , Chairman JAIA reported by Bloomberg ( 05/12/2014 ) .

Although good , but sales of foreign brands will continue to be affected in the sales decline is happening in Japan , starting April 2014 . Government's decision to raise the sales tax , making the total car market down 5.5 percent and foreign brands fell by 24 percent last month . Conditions will be heavy !

Mercedes - Benz
Among several imported brands are enjoying a surge in sales , including a Mercedes - Benz managed to record 59,774 units , up 40 percent . This German brand even managed to shift the peak of the Lexus in the premium car competition in Japan after four years .

Maserati GranTurismo which relied successfully doubled its sales , with the acquisition of 714 units . Now the question is , whether this growth continues or not ?

Japanese consumption was bolted to purchase a car in the first seven months of fiscal 2013 ( March-September 2013) . This year will be different condition with a larger sales.