Volkswagen supervisory board approved the birth of a new model with a target launch cheap car in China from 2017. Launched Nikkei ( 14/05/2014 ) , Martin Winterkorn , Chief Executive Officer of VW says the car is set up to target the first car owner .
Described , the current density of cars in China only 60 cars per 1,000 people , is still far behind the United States that has 800 cars to 1,000 people . So , there are many potential first-time buyers in China's consumers .
Honey Winterkorn still does not explain the specifics regarding the model being prepared , including the price , just saying that this model be produced .
Certainty cheap VW car market is not an overnight decision , because it has through various processes of " push-pull " especially in manufacturing . However , some observers expect automotive , VW still keep prices cheap car is to remain competitive with similar products that were mushrooming in the world . One was " to keep prices under 7,000 euros (USD 109.1 million ) and marketed using another brand , " Nikkei said .
brand
Besides the price , it is interesting to be decided when entering into an easy car segment is the brand used . This option would reflect the seriousness of Europe 's largest car brands foray into low-cost car market . Matter of choice , VW actually have choices because a lot of experience working in the global automotive industry .
Imitate rivals , Nissan's example , who chose to revive the Datsun brand to enter the low-cost car segment . Step intuition surprising for some, but it still has a strong heritage of the Nissan brand . If Volkswagen did a similar option , then the public can see that VW is really 100 percent bet on this plan .
In Germany , some rumors also had terdenar if VW Beetle would separate into independent trademark . If this option is selected , it can be said VW just trial and error on this project and do not have a strong commitment . The reason , this name is only used for special models shaped " unique " typical Beetle .
Other allegations , VW will create a new brand with the help of partners in China . Like the Nissan also create Venucia or General Motors has Baojun . If this option, then call it a success VW elevating local brands .
With a target launch in 2017 , is quite longer than other brands that already existed in the market . Moreover , with two local partners in China , VW should automatically create two different local brands , one with FAW and SAIC other .
Cheap status
If the predictions of the industry completely , and the official price of this product ranges from 10,000 U.S. dollars, the status of low-cost car could be questioned . The reason , many local brands of China and other countries that have official price much more affordable than that . The Wulling Sunshine eg GM sold in cooperation with the tag of 6,150 U.S. dollars alone . Chevrolet Sail to go on sale with a tag of 9,120 U.S. dollars per unit .
In order not to interfere in the future , VW should be able to cut the target price set by up to 50 percent . This segment is trying to target Datsun redi - Go concept that was showcased at the Delhi Auto Show , earlier this year .
This city car concept developed by Gerard Detoubert and ready to be launched next year in India . Trying to target a new segment under Datsun Nissan Versa and Go , directly targeting the emerging markets .
