Disaster in Japan last year also negatively affect the ranking of brand value Honda, Nissan and Lexus, but all three managed to maintain itself as a top 10.
BMW's managed to overtake Toyota as the most valuable automotive brand in the world. According to the BrandZ Top 100 Most Valuable Global Brands released by research firm Millward Brown, Mercedes-Benz, Volkswagen and Audi brand managed to improve their rankings.
According to Millward Brown's global brand director Peter Walshe, BMW has been able to effectively convey the message of what differentiates its brand from other car brands in these markets are highly competitive.
BMW also be the most valuable automobile brand in 2010, before the position was filled by Toyota from 2006 to 2009 as well as last year.
"Toyota has maintained its position as one of the best brands in the world, but he lost that position after the devastating earthquake, tsunami and the nuclear effect on the entire Japanese automaker last year," said Walshe.
List of the most valuable automobile brand in the world:
10. Lexus
9. Hyundai
8. Audi
7. Ford
6. Volkswagen
5. Nissan
4. Honda
3. Mercedes-Benz
2. Toyota
1. BMW
"Toyota is certainly seen as good value, very reliable and trustworthy, especially for middle-class buyers," said Walshe. He added that the problems associated with financial Toyota due to natural disasters which are beyond the control, not the brand.
