Frankfurt, -European DesignAnother factor that makes cars like Hyundai and Kia are increasing their ability to meet European tastes. For example, according to Paul Philpott, Chief Operating Office (COO) Kia Europe, consumers now prefer cee'd than Opel Astra, Renault Megane and Peugeot 308. Because the products they sold from a price of 13 990 euros (USD 168 million) or 18 percent cheaper than the VW Golf.
"The car was designed for Europe, produced for Europe and by Europeans," said Philpott interviewed by Bloomberg. "As a result, this car is very European flavor." Because of that, in Stockholm, prospective customers the opportunity to stand in line for a test drive this car.
Faithfulness!Other than through the Euro 2012 that lasted until July 1, ad i30 blue also appeared at the gate Branderburg, Berlin, from June 8 lau. Meanwhile, nearly 800,000 people have visited the park fans (fans park) which is sponsored by Hyundai.
Lukas Podolski helped Germany through to the quarter final ball into the goal by Denmark on 18 June, Hyundai adds sheen of prestige. German ad came forward to driving the ix35. Hyundai hopes to do with the star creates an association with the fans and car buyers in Europe.
However, not all plans go smoothly. Hyundai-sponsored two players, Daniel Sturridge of England and Giuseppe Rossi of Italy, are not included in the state team at Euro 2012. However, Hyundai still wear them. That is fidelity!
Two South Korean car manufacturer, Hyundai and Kia, overturned a fact in Europe. In the current financial crisis or a debt-plagued continent resulted in the European brand car sales, Hyundai and Kia drop it dance. Sales of both brands continue to rise.
Party-ball Championship Euro 2012 which takes place at this time, the Korean manufacturer that makes both more flying. Because the Hyundai-Kia to be one of the main sponsors.
Hyundai and Kia's ads appear when a match. As a result, Hyundai and Kia brands more familiar with Pengemar ball, not only in Europe but also worldwide.
Hyundai is also considered to have stolen the attention of football fans in the whole universe by sponsoring the football superstar who is still competing in Euro 2012, among others, Lukas Podolski of Germany, Karim Benzema from France, and Spain goalkeeper Iker Casillas.
ProductFrom the appearance of products, Hyundai-Kia also makes European consumers increasingly tempted. Kia, for example, featured the latest cee'd sporty, European-style, capable of challenging the Volkswagen Golf.
Because the European consumer enthusiasm for the higher Korean cars, Hyundai raised its sales target in Europe to 25 percent or to 500,000 units in 2013. Reliable model that is crossover ix35 (Tucson) and hatchback i30 (in Indonesia with Grand Avega, but several different front, as well as the engine).
"One of the issues we face as a brand in Europe, because it comes from Asia, did not immediately have an emotional connection," said Mark Hall, Chief Marketing Officer of Hyundai in Europe, told Bloomberg today.
Hyundai and Kia attract European consumers by offering competitive prices and a longer warranty period. This can be obtained due to low production costs. "The combination can only be done by a Korean manufacturer. Therefore, the volume of their production continues to rise, "explained a source of European automobile manufacturers association, ACEA.
Price and warrantyHyundai-Kia sales in May rose 16 percent. While the Fiat of Italy has decreased 17 percent. French car delivery to the consumer, such as Peugeot and Renault, drop to 15 and 19 percent. GM via Opel, which is no longer mengguntungkan, down 11 percent and Ford dropped 8.2 percent. The same was experienced by Europe's largest manufacturer, Volkswagen 1.9 percent.
Factors that make cars like Hyundai and Kia are getting better quality, as well as the technologies are adopted.
The result, through the ix35 and the i30, Hyundai raised its market share in Europe to 5 percent from the previous target of 3.5 percent this year. To that end, the plant's production capacity in Turkey boosted to 200,000 units and add 475 million euro investment to assemble i10 by the end of next year.
Raising Kia's market share in Europe from 2.5 percent to 3 percent. During the first quarter of 2012, its plant in Slovakia to add 1,000 new employees.
In contrast, GM's Opel plant closures in Germany, and Fiat closed a plant in Italy at the end of last year. Their reasons, the European factory production capacity is too high, while demand continues to fall in the next five years.
