Italian soccer CLUB Juventus introduces new costume that carries the Jeep brand as part of a sponsorship deal with Fiat Group. Because the Agnelli family has a stake in the Fiat Group as well as in Juventus Football Club.
Jeep will be the main sponsor of the Juventus soccer team in the national and international events that will begin to take part before and during the 2012-2013 football season. This agreement made this Italian Serie A club gets paid 35 million euros.
Jeep is a brand of Chrysler who joined Fiat in 2009. Juventus and Fiat are the property of Exor, mostly owned by the Agnelli family.
The results of the sponsorship agreement was signed last April between Fiat SpA and Juventus Football Club SpA to Fiat brand as a sponsor in uniform jersey Juventus began July 1. The next season, the Jeep brand will be displayed in the top Italian team jersey's.
