Beijing - get depressed for boycott against Japanese automotive manufacturers develop more. Not only the injured Nissan, Toyota and Mazda also felt the impact. Toyota has decreased by about 22.1 percent in November. In the month that Toyota was only able to sell 63,800 units. And in November last year they could sell 81,800 cars.
Mazda car sales in November also thin. In November, December sales figures were only reached 12 187 units. That number is down nearly 30 percent over the same period.
Mazda as reported by Reuters expect car sales in the fourth quarter will drop to 40 percent.
As a result of the territorial dispute between Japan and China that led to the boycott of Japanese products in China, Nissan also stress. Nissan sales plummeted.
Any way they do to increase sales but to no avail.
Disputes between China and Japan stems from the seizure of a group of islands not in the East China Sea that both countries claim. Japan bought control of the island that eventually led to the Chinese people angry and boycott Japanese products.
Riots also broke out in many cities in China with burned cars and damaged a Japanese brand dealerships that sell Japanese cars. As a result, Chinese people are afraid to buy Japanese cars because of worries that China will make other people angry.
Sales of Dongfeng Motors is a joint venture between Nissan and the Chinese company Dongfeng Motors Group in November only reached 45,000 units, down 25 percent from last year.
This is something that hurts considering the Chinese market is the largest automobile market in the world that continues to grow. Non-Japanese brands entirely enjoy increased sales while sales of Japanese brands continued to decline since a few months ago.
In November, the total sales of all Japanese brand cars in China even count plummeted by 38 percent to 98 900 units digit. This is the first time since 2009 where Japanese brands can not touch the figure of 100,000 units in monthly sales.
"The concern is actually the consumer mindset towards Japanese brands," said Hideki Kimata, senior vice president of sales and marketing division Dongfeng Nissan passenger vehicle, saying that to restore public confidence in China against the Japanese brand takes a long time.
To overcome the fear of the people of China to buy Japanese brand cars, Nissan reported by the Wall Street Journal, and even launched a safety assurance program whereby any costs arising from damage or injury as a result of the anti-Japanese movement will be paid by Dongfeng Nissan.
This was done because there are hundreds of vehicles Nissan Japan which were destroyed in recent months. The company also promised to replace the vehicle within seven days if any defect is found even though it recognized the quality will not be able to make Nissan targets sales of 1 million units this year.
