1/20/13

entering the mainstream market segment or premium segment?




Porsche will enter Pajun into the mainstream market segment or premium segment dominated E Audi, BMW and Mercedes-Benz.

The market promises huge profit margins, making it the latest Maserati Ghibli launched inautonews quoted as saying on Wednesday (26/12).

BMW 5-Series, Mercedes-Benz E-Class and Audi A6 controls around 70 percent of global sales in this sector.


Porsche Pajun determined to continue the project after one year of research and debate, according to Autocar sources.

Porsche Pajun will be under Panamera models and will rival the BMW 5-Series and Mercedes-Benz E-Class. If approved by council, Pajun will come to market in 2016.

According to the plan, Pajun Porsche will sell as many as 200,000 units per year in 2018. More recently, Porsche design boss Michael Mauer says the presence of a small car under the Panamera might be.

Pajun expected to have a five-door fastback like the Panamera, but also consider the Sportwagon and a two-door coupe.

Pajun name from Junior Panamera platform will be based on the VW Group's latest generation MSB architecture and rear-wheel drive and all-wheel drive Panamera used generation and all future Bentley models.