Yamaha Ray which was launched in India last year received a positive response . However Yamaha India said predetermined initial target has been missed .
Reported Motorbeam , Tuesday ( 29/10/2013 ) Yamaha initially targeting male buyers but in reality this scooter is more attractive women. Realizing this , then Yamaha launched Yamaha Ray Z is designed to be more masculine . The goal of course to attract more male consumers .
Currently Honda Activa scooter sturdy as leader of the low end market . Yamaha Ray Ray and Z were not able to counter the superiority Activa . Yamaha also prepare a strategy by bringing in new models .
Manufacturing bearing the tuning fork called unisex scooter because this model is believed to be able to attract both male and female consumers . The plan this new scooter will be launched next year .
Same as before , Yamaha will use Auto Expo 2014 event to introduce new scooter . The news that blow , the latest scooter will use the engine capacity of 113 cc , but the company is likely to provide a greater choice of engine is 125 cc .
If the scooter with a 125 cc engine capacity is actually launched the Yamaha , then this bike will be a direct competitor Suzuki Swish , Vespa Piaggio , and of course the Honda Activa .
