Twitter Incorporated hopes to gain funding more than 15 billion U.S. dollars of the input ad automakers . The target is defined as the improvement in the purchasing power of consumers in the U.S. to buy a new car .
According to the research firm Datalogix Inc. , last year , 6 percent of household consumers who use Twitter to buy a new car within six months , the period from April to October 2014. Twitter Research Director , Jeffrey Graham , said the results showed that the principal interest of automotive starting to pile up . Shown from analogy question , " Why Twitter ? " , Has now been shifted to " How can we take advantage of Twitter ? " .
" This study shows that Twitter really works and there is a huge opportunity there , " revealed Jeffrey reported by Bloomberg ( 02/14/2014 ) .
Kantar Media , a communications consultant stated , the automotive industry is one of the largest sectors that spend money on advertising . Total funds spent on advertising costs in the period of 2012 reached 15.4 billion U.S. dollars . In fact , the first nine months 2013 was up 2.3 percent compared to earlier to 11 billion U.S. dollars .
Turnover Twitter advertising services in the fourth quarter of 2013 more than doubled to 220 million U.S. dollars , or 91 percent of the total revenue the company recorded 243 million U.S. dollars , according to Bloomberg data . The company collects more than 85 percent of profits from third -party partners continue to promote their Twitter account .
Everyone who click , retwet , reply , or favorite automotive advertising recorded a 32 per cent had a chance to buy consumer users of Twitter . Now , to make it even more effective service , Twitter will try categorization with geographical base .
Toyota has begun to promote one of the flagship models of the Highlander by using the " hashtag " # noroomforboring in the U.S. . Meanwhile , Jaguar also do the same for the F - Type models with # GoodToBeBad .
