BMW confirmed that it will re- utilize the short film as a marketing strategy . A similar thing is done brand based in Munich , Germany that , 13 years ago .
In 2001 , BMW created a series of 10 -minute short film titled " The Hire " . A total of eight episodes created with the storyline different and unrelated to each other . The only thing the same , featuring actor Clive Owen as the main character .
Role as a private investigator , Owen often drove the car and everything BMW . Hollywood veteran director lined up to be the creator , such as Ang Lee , Tony Scott , John Frankenheimer , and John Woo . The result , outstanding !
The film is a lot of attention movie fans in the world , especially the automotive enthusiast . The film was uploaded to Youtube and managed to get the attention of more than 100 million viewers . This amount is sensational , especially when compared to the increase in the number of YouTube viewers , past and present .
Diakabarkan , no follow-up project to a series of tech car hybrid or pure electric , " i" -series . There has been no announcement for sure whether retaining Owen as the lead project this time .
Want to know what excitement one previous creations movie ? Consider the work of Guy Ritchie makes Madonna look cute in one of the following short film !
