Aston Martin is targeting the company for trying to rise from ketepurukan staggering debt . England 's pride brand new profit targets to be enjoyed after 2016 , through a cash injection of 500 million pounds , which already started rolling for the next four years .
" When we completed the investment stage , we are confident we will make a steady return in profit . We hope to make a profit after 2016,"said by Hanno Kirner , Aston Martin's Chief Financial Officer , at Milbrook Poving Ground , London , reported by Bloomberg ( 12/5 / 2014 ) .
In 2012 , Aston Martin was a loss of 24.6 million pounds , down deeper than the previous year ( 2011) of 21.2 million pounds .
Today, Aston Martin is owned by a Kuwaiti billionaire and equity consortium of Italy . The only brand of premium sports that are not incorporated in the principal automotive group in the world . The last strategy , is developing a new fashion in 2017 with new investment , also marks the 101 -year history of working in the automotive industry .
" Nuts "
But , when compared to the brand in its class , the value of investments mentioned Aston Martin figures are class "nuts " . With the support of principals and a strong group , with the same value of investment can be spent in just three months.
BMW spent 993 million euros for research and development in the first quarter of this year . This value has been doubled from the prepared Aston Martin for a four-year investment . The cost of this research can be charged from the 2 million units of BMW car sales in the global market .
Meanwhile , Aston Martin only managed to sell 4,200 cars worldwide last year . This year is predicted sales dropped to 3,700 living units, according to IHS Automotive . The best achievements of Aston Martin reached 6,700 units achieved in 2007 .
technology
" They 've extended the technology at their disposal as possible . They continue to push the new variant of the same theme , but this theme should be the way forward . They risk going up far behind , " Said Al Bedwell , an analyst at LMC Automotive in Oxford , England .
Neil King , an analyst at Euromonitor International in London , said , " With the increasing competition from Maserati , Aston Martin can not stay away. " Aston Martin Cygnet concept cancel in 2013 because it failed to achieve the sales target . City car that is derived from the Toyota iQ is also carried out by Peugeot and Renault .
With the lack of resources , Aston Martin decided to stick Daimler , Mercedes - Benz to supply technology on new products . Compensation, the German brand will enjoy a 5 percent stake in the company . This agreement , among others, an agreement to supply engines AMG V8 of home modifications .
