Japanese car manufacturers continue to expand its business in China , competing consumers got heart . However , these efforts seem to still need extra work , because skeptical views about Japanese cars still negative in the eyes of the citizens .
According to research by Bernstein Research , anti- Japanese sentiment was inflamed in people's minds . Of the total of 40,000 consumers surveyed , 51 percent of people said they would not buy Japanese cars , the main reason for thinking " anti - Japanese " are still hidden in their minds .
More worried again , this sentiment is very strong in some developing cities in China , such as Changsha , Dongguan , and Xian . These three cities are expected to sufficiently dominate car sales growth in the future .
increase
Although still strong negative sentiment , Max Warburton , analyst at Bernstein Research , in a report predicting sales of Japanese brands that partner with local companies will continue to go up sales this year . But , in the long term scheme of conditions will be " complicated " .
" Sense of nationalism would be prohibitive . Japanese premium brands need to work hard , " wrote Max reported by The Wall Street Journal . One of the most fundamental , is so large that the Chinese people want cars made in Germany . While the predicted sales of Japanese brands will continue to recover this year with improved market share , but retained control of the German brand .
economical
According to the survey initiated with Autohome ( local sites of China ) , Chinese consumers see Japanese cars more economical to own , and more comfortable than the brand of Germany or the United States . Japanese brands are also considered far superior to artificial South Korea, such as Hyundai or Kia .
Nissan , for example , Japan's best-selling brand in China , is positioned as a product for older people with an average income lower . This conclusion is considered to Max as a concern .
Still, sales of the manufacturer will still go up thanks to the launch of several new models by Nissan . Max even predicting growth would take off quite sharply in the next two years .
Japanese car manufacturer hopes to share in the premium car market that continues to grow in China . However , only 41 percent of those surveyed intend to want to buy a car with a price tag upwards of 300,000 yuan . They are still opening up, the possibility of purchasing premium cars made in Japan . This result is lower than 49 percent of Chinese acceptance of mass brands from other countries .
