1/16/13

Will Kia's new management be better?


Seoul -Will Kia's new management be better? We wait for the perfomance to know how far the progress will be achieved by new leadership of Kia Motor. Although the new join, Schreyer's managed to change some car designs from the KIA Picanto, Forte to Optima. But he is now the same as the Audi KIA in 30 years ago is still a lot of work and the future technologies that still need to be improved.

"As the famous BMW with engine technology. So consumers will not leave right from BMW," he said.

 Kia plans to develop products and vehicle designs in the future likely to be realized. How not, KIA recently just pulled former Audi designer Peter Schreyer as the first president of Kia Motors from outside Korea.

This further confirms that the South Korean manufacturer wants to compete with European luxury car brands such as BMW and Volkswagen (VW). Thus was launched Inautonews, Sunday (30/12/2012).

In addition, the presence of these Schreyer, Kia and Hyundai hopes to help realize its strategy regarding sales and gain market share.

"I want to give a strong character design for KIA. So if you go to some countries and you see KIA, you easily recognize like BMW, VW or a Mercedes," said Schreyer.