Maserati Quattroportte apparently well-liked by young women entrepreneurs in China and make this brand sales grew very fast .
"Forty percent of our clients in China are young women entrepreneurs who are very successful and liked the work of skilled hands and want disupiri Europe with the new Quattroporte , " said CEO of Maserati , Harald Wester told Automotive News Europe . While in Europe and the United States ( U.S. ) , only 5 percent of female buyers .
Large increase in sales can be seen in the following figures . Premium car manufacturer Maserati Italy - now controlled by Fiat - in 9 months 2013 has received 22,700 orders worldwide . In the previous year ( 2012) , global sales of just 6,288 units Maserati .
Maserati sales growth globally makes Sergio Marchionne , CEO of Fiat , wants to make the company profitable again in 2016 . Last year , Fiat Group suffered a loss 700 million euros in Europe .
Most Expensive
Quattroporte is the most expensive model and a Maserati flagship with orders reaching nearly 10,000 units . Highest sales in China , to date has gained 4,000 contracts for the most expensive models .
Quattroporte using V - 8 engine , sold from 150,000 euros in Europe , but in China to 325,000 euros due to import duties and taxes imposed import and luxury goods . Standard variant , V - 6 engine for sale 111,000 euros in Europe , while in China to 205,000 euros .
According to Wester , in China , the buyer is younger than most of the other top consumer brands . The average age of buyers Maserati in China about 37 years , sedasngakan in Europe and the United States 55 years .
Levante SUV
Last year ( 2012) , Maserati is still relying on the United States as the primary market with sales of 2,640 units or take a 40 percent share of the world total . China's number two , only 950 units . But this year , the difference is getting smaller .
Maserati expects this year to send 6,500 cars to 5,000 units for the U.S. and China . The U.S. remains the number Satui because demand is high enough for a midsize sedan Ghibli . While in China the order has been closed since last September .
Maserati previous highest sales record 9,000 units acquired in 2008 . This year is expected to produce 20,000 cars . However, it takes long enough to send waktun from Italy to the United States and China . Wester estimate , total orders now reaching 16,000 units .
By 2015 , Maserati hopes to sell 50,000 units . For that Maserati factory start investing . The new model has also been prepared , the SUV is expected to fetch Levante 20000-25000 units per year after it was launched in 2015 .
Maserati sales rising tendency in China because consumers want to find another model that has been dominated German brands , such as Audi and BMW . In addition , Maserati also lining leather interior with typical Italian woman who apparently loved .
disappointed
Nevertheless, the success of Maserati in China also have a minor story . In mid- June, in the course of Qingdao arena Auto Show 2013 , Maserati Quattroporte owners sorang furious for not getting proper service .
After two months of buying a car - Wang name of the man - had to go to the garage to carry out repairs . He charged the new parts were installed when the former . Even after repair , car door can not be opened by the dealer mechanics . Feeling cheated , Wang hired three people to destroy cars with a hammer in an open exhibition arena !
